Monday, December 27, 2010

2010 Make Up For Ever Pro Social Events and Collections

Make Up For Ever (8 East 12th St., NY, NY)
I had a great time at the pro social events hosted by Make Up For Ever at their New York flagship store on August 25th and December 16th of this year. It was great reconnecting with old friends and making new ones. Getting to chat with my dear sweet friend Michael DeVellis (VP of Pro Artist Relations at MUFE and founder of The Powder Group) and receiving a great big hug from James Vincent (Makeup Artist and The Powder Group's Director of Artistry). Also, it was a real treat to meet makeup artist Orlando Santiago. With my shopping list in hand, I proceeded to start swatching eyeshadows, blushes, foundations, etc... from one end of the store to the other.

The August pro social introduced the makeup artist community to MUFE's newly launched Rouge Artist Intense lipstick. Prior to its release, I'm sure you saw this ad in any one of the major beauty and fashion magazines. Also, if you live and/or work in New York City, you saw the ad on public transportation and atop the yellow taxis. I must admit this has become one of my favorite beauty ads. Congratulations to all at Make Up For Ever!

While at the pro social, I was able to check out the color selections available for Rouge Artist Intense and how it would feel once it was applied. In finishes of matte, satin and pearl, Rouge Artist Intense lipsticks are pigmented, creamy and go on with the smoothest application ever! I purchased one for myself (#41)* and two as gifts for friends at the office. They LOVED product! As one friend said "it was so smooth it felt like butter!"  She then followed with "I want more colors!"

*N.B: I chose #41 as it's one of my favorite tunes by the Dave Matthews Band.  Give #41 a listen here

December's event was to Rock For Ever. I love the packaging for this collection. They're black metal tins with raised black, silver and gold studs. You can either keep the product in it or use the tin to store something else. The model's Smoky Rock makeup and hair look fabulous! To learn how to achieve this look click here.

Below are images from the entire Rock For Ever collection.


                   Rock For Ever Star Powder and Aqua Eyes

Rock For Ever Aqua Eyes

      Rock For Ever Star and Diamond Powders

Rock For Ever Eye Shadow Palette

Rock For Ever Best of Make Up For Ever

I hope you were able to attend one or both of these events at Make Up For Ever. They're such great networking tools. Here's hoping they will continue these types of events in 2011.

Make Up For Ever has been quite busy not just developing new products, but stores too. I know in late September they opened up a really awesome boutique and studio in NYC at Sephora's store in SoHo. I  I plan on stopping by there this week. They've also opened two other boutique/studios at Sephora Venetian in Las Vegas, NV and Sephora South Coast Plaza, in Costa Mesa, CA. So I'm very excited to see what's they have in store for us next year.

Well it's time to go check the kit and do inventory. I've to make room for next year's purchases. ;-)

As I slowly raise one hand, preparing to wave goodbye to 2010, I will also prepare to raise the other and warmly greet 2011. My wish for all of you consists of four simple things:

Eat... Pray...  Love...


1 comment:

  1. Did you know you can create short links with AdFly and earn cash for every click on your shortened links.